Marketing
If you are planning for- or you are in the middle of- your marketing campaign, chances are that it is not working as efficiently as you expected.
The vast majority of marketing campaigns will create one of these results for you:
It will not produce enough prospects; or, it will produce too many prospects all at once: Your ‘back-end’, or sales force, will not be able to follow up with all of them in time. Leads ‘go cold’; it will produce the wrong prospects. Your sales force will spend too much time simply qualifying leads; or, your campaign is producing the right amount of leads at the right time. Congratulations! However, your sales force is closing too few of them, due to a lack of training, scripting, or the lack of a CRM system and knowing how to program it and use it effectively. As a result, your cost-per-lead is going through the roof: you will not reach your sales targets.
Let’s be frank: Most advertising agencies will ask you for huge amounts of money only to explain to you later why most of that money did not work for you the way you expected it.
CPI has expertise in planning strategic marketing campaigns that work.
We do not start with selecting good places to place advertisements in.
We start at the ‘back-end’, our own sales force of qualified, certified people. We assemble a team which is then dedicated to your project that can handle a specific amount of lead-to-client conversions per day. We then calculate the other factors in, i.e. budget, type of media, GRP’s and campaign timeline to execute a campaign which will deliver exactly the amount of leads we can effectively handle in a certain amount of time.
We execute a lead generator campaign where the leads get converted with military precision.
CPI can assist with your marketing planning, or we can plan, design and execute a complete marketing & sales campaign for you.
Contact us for a free initial consultation. Tel: (+1) 403 456 3006.
